Digital Marketing and Communication

From the eyes of an Management and Entrepreneurship major:-

I Akeda Lezama solemnly declare that although I am not a Marketing major student at COSTAATT, this course was indeed integral and vital to my degree. As a final year student currently pursuing my Bachelor’s Degree in Management and Entrepreneurship, it had been my great honour to be given the opportunity and exposure of this class, the content and practicality.

I selected it as an elective over many others such as Events Management, Managerial Finance and Employee Training and Development and I believe that this was one of the best decision I have ever made. Excitement is a mixture of Enthusiasm, Motivation, Intuition and a hint of Creativity. I will be very honest at this moment just hearing the name of this course made me excited and passionate. Weeks after weeks as sessions began, I started to build a great appreciation for the course.

This is how my journey through this course all began. We were welcomed with an introduction of the internet on a whole which I learnt was newly introduced. This followed topics such as brand identity which increased my awareness for products and services offered and made me pay closer attention to layout, slogans and trademarks. Then came Canva my life saver, although this does not make me a graphic designer, I am so grateful for what it had thought me to do. I will definitely overuse Canva from now on as this is something that would indeed help me in both my professional and personal life in many ways. As for blogging, I am going to use this to start a story baseline where I share my views and opinions on a variety of topics. In addition, I would use it as a reflective platform to share what I am thankful for and give feedback on how it had improved me as an individual leaving words of inspiration and motivation to my readers. My personal engagement with Facebook would remain constant. However, currently I am working on creating a Facebook Business Page for my business to ensure that my business creates its own identity.

Furthermore, I will use Twitter and Instagram as advertising platforms for my business venture to help in my promotional aspect just to increase my Social Media presents. Last but not least, LinkedIn, I will admit I still do not have a full understanding on the proper usage of this in relation to a business but I am working on filling that gap. This was a great start to formulating and enhancing my own personal brand.

Thus, I will advise the new students of COSTAATT enrolled in any degree to select Digital Marketing and Communication as a great and informative elective. This is a deep course which can make a difference in the lives of any student regardless their academic standpoint. It all comes back to one basic principle, as we live in a digital world where technology is advancing rapidly, we would need to know some of the basic usage of Social Media channels and platforms and  also it is vital to gain an understanding of the internet in general. With all this being said, I am recommending MKTG290 to the world. Looking forward to the upcoming topics, I am not exaggerating but this course had really change my life in a positive way.
Dr. Sess once said, " Don't cry because it's over. Smile because it happened."

PS. Mrs. Kyra Mc Gowan-Santana has a way of spicing this thing up, I believe it's her passion for teaching.

CHEERS TO A NEW BEGINING

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LET'S DO THIS!!!